Neurealm partnered with a US-based consumer electronics company to develop high-performance Hardware IP for HDR video. The project involved translating complex MATLAB algorithms into optimized RTL for multiple generations of display enhancement. Executed under a fixed-price model, the team delivered a 5-million instance IP supporting resolutions up to 8K for both source (Set-Top Box) and sink (DTV) applications.

Business Context

The client required a strategic VLSI partner to transform advanced video algorithms into silicon-ready hardware. Key drivers included:
Multi-Generational Ownership: Long-term responsibility from hardware architecture to ongoing customer support.
High Versatility: Support for over 25 configuration options to accommodate various use modes and content formats.
Market-Leading Specs: Compatibility with 8K video, OTT streaming, and HDMI formats.
Resource Optimization: A need for highly optimized implementation to balance performance with silicon area.

Solutions

Neurealm utilized Cadence and Synopsys toolsets to execute the implementation:
RTL Development: Developed the hardware IP directly from the client’s MATLAB-based algorithms.
Source & Sink Support: Created specialized IP for both Set-Top Boxes and Digital TV (DTV) SoCs.
Complex Integration: Managed a high-density 5-million instance design with extensive configuration logic.
Format Compatibility: Ensured seamless support for high-resolution 8K content across different delivery standards.
Architecture Optimization: Achieved a highly efficient implementation tailored for high-performance consumer SoCs.