Ignitarium’s Sujeet Sreenivasan explores the transformative impact of GenAI in automotive at Embedded World 2025. From safety and validation to ethics and challenges, discover how GenAI is shaping the future of mobility.

Ignitarium’s VP – Automotive Technology, Sujeet Sreenivasan speaks on ‘Harnessing the Power of GenAI in Automotive’ at Embedded World 2025 in Nuremberg, exploring the transformative potential of GenAI in reshaping the automotive landscape by improving existing elements, delving into the safety elements of software validation, while also covering the challenges of GenAI adoption, including data privacy, ethical considerations, and the need for domain-specific fine-tuning.